For the first time, the digital space will be a key site shaping India’s electoral contest. Its impact may be debated, the battle of Twitter hash-tags may be dismissed as frivolous, but there is little doubt that India’s top two parties are taking the new media seriously.
Even rivals admit that the Bharatiya Janata Party (BJP) was a pioneer. Besides the official presence, BJP’s online campaign is supported – directly and indirectly – by websites, twitter accounts and Facebook pages of sympathisers. Arvind Gupta, BJP’s IT Cell head, says that the party has narrowed down on 160 constituencies, where it calculates the social media will play an influential role.
Even rivals admit that the Bharatiya Janata Party (BJP) was a pioneer. Besides the official presence, BJP’s online campaign is supported – directly and indirectly – by websites, twitter accounts and Facebook pages of sympathisers. Arvind Gupta, BJP’s IT Cell head, says that the party has narrowed down on 160 constituencies, where it calculates the social media will play an influential role.
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| Keshav in The Hindu |
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